How beautifully, simply designed. How elegant. How Lotte Reiniger. How gorgeously right for a hairdressing salon to have this above its door - and let me tell you, Helsinki is lousy with hairdressers. We saw one on every corner. So having a sign that acts as a visual aide memoire is a great idea.
But this was just one example of thoughtful, simple, beautiful design that we saw everywhere in the city. And the best part? It was egalitarian. Everywhere we went we saw great, affordable design.